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Miami Needs To Rebrand With Recruits

Empirical Cane

Empirical Cane

We are what we repeatedly do.
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Good article and strong points.

https://www.miaminewtimes.com/news/...op-relying-on-the-past-and-the-beach-10972833


"...Seemingly endless NFL players have attested to how great it is to be a Hurricane and South Beach's zero-point-zero inches of annual snowfall.

Kids used to eat that up. That recruiting pitch used to work. It doesn't anymore. Nobody cares — at least none of the top recruits Miami is trying to attract do..."


"...Young players across the country, for the most part, aren't going to be sold on the beach. They have Instagram. They'd much rather hear how the school will afford them enough snaps and chances for success that they might someday buy a house on the beach..."


"...Nick Saban and Alabama get you paid. Dabo Swinney and Clemson get you paid..."
 
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lol hard to rebrand most years of 7-8 wins with 2 10 win seasons and 2 bowl wins in that span. on top of that, while we put players in the league, theyre generally later round picks or UDFAs. derwin was 100000x better than fitzpatrick this year and we all knew he'd be the better player, but Fins drafted Fitz based on Saban essentially. regardless of how good these bama players are in the pros, they get there due to saban even if they suck
 
hoops156 said:
lol hard to rebrand most years of 7-8 wins with 2 10 win seasons and 2 bowl wins in that span. on top of that, while we put players in the league, theyre generally later round picks or UDFAs. derwin was 100000x better than fitzpatrick this year and we all knew he'd be the better player, but Fins drafted Fitz based on Saban essentially. regardless of how good these bama players are in the pros, they get there due to saban even if they suck
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Disagree I thought minkah would be the better player before the draft
 
The editorial staff really lets the author use the word "****ting"?

Of course I may be making assumptions with "editorial staff" and "author" here.
 
You can rebrand the U as a school who is content with going 8-4/7-5 with the occasional 9 win season. Otherwise, you'll get laughed out of the room with today's recruits when you tell them Miami is a premiere brand
 
The inconvenient truth will be a hard pill for some, but a very frank article that I think holds some bearing.

"It's time for both the fan base and Manny Diaz to accept two important things: (1) Nobody cares how good the Miami Hurricanes used to be, and (2) everyone is fully aware the weather in Florida is pretty nice."

I think kids are thinking about their futures at much earlier age than ever before - at least the sharp and talented ones are and "showing out for the crib" or "keeping the city clean"...:) rings a bit hollow these days. And no intelligent, forward-leaning kid gives a chit about South Beach if you can't beat Duke or UVA.

Before any type of re-branding UM needs a "come to Jesus moment" and really ask itself what it wants to be in football? What is its grand-strategy? What is the mission? What is the singular motivating goal that drives ALL football-related decisions? Is it to compete for Nattys, is it to win the ACC, is it to stay competitive in the Coastal, is it just to have a good group of kids that try hard and win a few more than they lose? If it can't honestly answer that question, or there is no unifying goal, then you just get a patch-work, incoherent, de-cerebrated approach to football that has characterized UM for 15 years. Miami football can be elite again, but it would require a significant change in how business is done, how hiring is carried out, what is prioritized. Manny seems like a good guy, and will give fiery speeches, but the rot runs much deeper than him. He is just a band-aid on a bleeding wound - eventually the band-aid will be changed if the underlying disease-process is not treated and the cycle of ineptitude and lack of direction will continue....and talented kids these days feel that.
 
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No need to rebrand. We just have to get back to our true brand. Winning and doing so in style.

We won't back up the Brink's truck for the top 1% but we'll keep and attract enough great players to turn it around. Not a quick fix by any means.

Last year could've been the start. Thanks Mork.
 
Empirical Cane said:
Good article and strong points.

https://www.miaminewtimes.com/news/...op-relying-on-the-past-and-the-beach-10972833


"...Seemingly endless NFL players have attested to how great it is to be a Hurricane and South Beach's zero-point-zero inches of annual snowfall.

Kids used to eat that up. That recruiting pitch used to work. It doesn't anymore. Nobody cares — at least none of the top recruits Miami is trying to attract do..."


"...Young players across the country, for the most part, aren't going to be sold on the beach. They have Instagram. They'd much rather hear how the school will afford them enough snaps and chances for success that they might someday buy a house on the beach..."


"...Nick Saban and Alabama get you paid. Dabo Swinney and Clemson get you paid..."
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Win and it fixes itself. The beach and the ladies are an enormous attraction, but not if the kid thinks he won't win here.
 
mdpcane said:
"WIN" --- thats the key word.
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‘Win and generate excitement’ is the key. Manny, or any other coach, won’t compete for or let alone win a NC without top talent. Miami needs to improve the defense with more depth and build an exciting offense.

Start to get back many of the local athletes the Canes are losing to Bama, Clemson, and other teams.

Dominate the ACC Coastal and make an ACC Championship Game against Clemson an annual hyped-up matchup.
 
Crazy thing is we STILL get you paid as much as anybody. We have the most players left in the playoffs by a wide margin.
 
We may need to ‘rebrand’, but branding has to be authentic. First we need to be competent. The truth is, coker was talkimbout nfl and championships long before saban. The problem is while he was talkin that isht, he crashed the program. Miami is NFLU according to mane. #procanes. Etc. it’s just not true we’ve been selling beaches. Not for decades. But kids aren’t stupid. You have to sell them something they care about, but it has also to be believable. We ain’t believable ... because they right. Our program has been embarrassingly poorly run.

Miami can sell most of the same things it always could sell. How to tailor the pitch is marketing. How to make it credible is operations. We lack credibility.
 
TemplarCane said:
Manny first needs to win and generate excitement. The U almost had it after the ND game last year and a 10-0 record. Didn’t last obviously. Even the Turnover Chain seemed dated and stale.
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How different does everything turn out if Rick had actually prepared the team for the Pitt game? Would have gone into acc championship game #1 in country. Possible playoff team in year 2. I said it at the time it was the most impactful loss in recent memory.
 
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It's simple. Win and have fun doing it. Unfortunately, our previous HC forgot how to do that and was too stubborn to abandon his 30 year outdated playbook. The sheer incompetence Richt displayed bumbling the QB position along with the 1988 playbook killed our class this year.

Its not come coinsidence that we had the best recruiting class in 10 years after having the most successful season in a long time.
 
2017: Miami wins 10 games. Finishes with the #8 recruiting class
2018: Miami wins 7 games. Currently has #45 recruiting class and even a strong finish won't bump it into the top 25.

Win games, kids want to play here.
Lose games, kids don't want to play here.

Look, there's always going to be some kids who go elsewhere. Whether they're chasing bags or just want to move away. However, history has shown that winning seasons lead to better recruiting classes. It doesn't take 4 straight years of top 5 classes to be a ten win team. There's really no excuse for Miami, especially playing in the terrible ACC Coastal. Even recruiting at sub par standards, we still have better classes than everyone else in our division. (Not this season but over the last decade plus, we're heads and shoulders better than anybody in the Coastal)
 
TimeB0mb said:
How different does everything turn out if Rick had actually prepared the team for the Pitt game? Would have gone into acc championship game #1 in country. Possible playoff team in year 2. I said it at the time it was the most impactful loss in recent memory.
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We were not going to beat Clemson anyhow. Pitt was a bad performance but that team was overrated. We got very lucky on last second plays during the season or no one would have paid attemption to us.
 
The Beach & Babes pitch will still attract recruits,, just the wrong ones..
 
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