Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

Ain’t this the “insider” that said Miami & Adidas are done? Get used to it & had the laughing emojis?

I was told that the total value would exceed $200M.

Unlike Pedo State, which will never see $300M…

 

Fam...WE WANT this to be true tho....

Yes. And what if it is?

 

Soon

 

@Rellyrell
@TheOriginalCane

Big respect to the both of you for your unwavering relentlessness.

 

Sorry if I missed it but...can someone explain what Miami is allowed to with that money? Staff salaries, better facilities - I assume that. But can it pay players?

 

@Rellyrell
@TheOriginalCane

Big respect to the both of you for your unwavering relentlessness.

 

there is most favored nation with ACC and in state of florida- if they get bumped, we get bumped.

but certainly sec and big ten team will surpass, thats what always happens in this area, - its the deal of the moment- but at least we have escalators in this one now

Most favored nation clause that looks at UNC/UF/FSU/Clemson... Okay but does UNC/UF even count on that given they're jordan brand? Also UNC/Clemson may not even matter given their contract expires AFTER the ACC is likely to already be dead (or us gone min) anyways... And FSUs expires 2 yrs after ours, so they're gunna re-up with Nike but given the state of their program, how likely is it they'd get even what we got anyways?....

That Seems like the type of thing that feels like it means something but doesn't actually.... Had it been most favored in a bigger pond, maybe it would. Or most favored IN THE CONFERENCE we are member of, rather than naming the ACC explicitly....

 

Nike needed us more than we need then.

 

Nike bets on a millennial Arnault heir after bleeding $200 billion and being ousted from the S&P100 | Fortune

Alexandre Arnault joins the board after helping revive heritage brands Rimowa and Tiffany as Nike fights to restore growth and cultural relevance

fortune.com

 

Sorry if I missed it but...can someone explain what Miami is allowed to with that money? Staff salaries, better facilities - I assume that. But can it pay players?

Hookers, Blow, NIL

In that order.

 

 

Same aav as Ole Miss

 

Nike bets on a millennial Arnault heir after bleeding $200 billion and being ousted from the S&P100 | Fortune

Alexandre Arnault joins the board after helping revive heritage brands Rimowa and Tiffany as Nike fights to restore growth and cultural relevance

fortune.com

Family recently purchased CAA the talent agency

 

Same aav as Ole Miss

Which makes no sense why UM wouldn’t have been matched by Adidas lol Ole Miss has ZERO national branding. It’s the worst state and poorest state in the US.

 

Family recently purchased CAA the talent agency

Daddy, I'm bored.

Son, get a job, I bought you Nike. Stop bothering me and call your mother.

 

Same aav as Ole Miss

If that's what Adidas is paying Ole Miss, why wouldn't they have offered us a 7yr $22-$25M/yr deal to beat Nikes offer and keep what should have been their core partner tbh. Given Adidas "strategy" and hold in latin american markets...

But like Comcast and all other companies, better deals for new customers than existing. Just gotta be willing to switch.

 

Which makes no sense why UM wouldn’t have been matched by Adidas lol Ole Miss has ZERO national branding. It’s the worst state and poorest state in the US.

Adidas is going the UA route & it’s going to backfire. They r trying to do things their allocations doesn’t allow.

Regardless of how I feel about TAMU, TAMU moves weight. U don’t spend $20m/yr on an Ole Miss (& I’m really interested to see the hidden language in their contract to allow Adidas to escape certain obligations), you reserve that type of capital for a TAMU or even Louisville.

This sets a bad precedence for them.

 

Same aav as Ole Miss

If that's what Adidas is paying Ole Miss, why wouldn't they have offered us a 7yr $22-$25M/yr deal to beat Nikes offer and keep what should have been their core partner tbh. Given Adidas "strategy" and hold in latin american markets...

But like Comcast and all other companies, better deals for new customers than existing. Just gotta be willing to switch.

I agree. Unless the cash aspect is so significant, I just don’t understand. Everything was lined up to be extended by Adidas. Penn State, Tenn, Ole Miss. all overrated brands in my book and all looking to have a downturn in football.

 

I agree. Unless the cash aspect is so significant, I just don’t understand. Everything was lined up to be extended by Adidas. Penn State, Tenn, Ole Miss. all overrated brands in my book and all looking to have a downturn in football.

Plus not even a long-term deal at only 7yrs...

 

Adidas is going the UA route & it’s going to backfire. They r trying to do things their allocations doesn’t allow.

Regardless of how I feel about TAMU, TAMU moves weight. U don’t spend $20m/yr on an Ole Miss (& I’m really interested to see the hidden language in their contract to allow Adidas to escape certain obligations), you reserve that type of capital for a TAMU or even Louisville.

This sets a bad precedence for them.

Off topic, but how much of a needle mover are the new CC22 shoes for Nike in reversing their stock trends?