Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

From there, the reunion goes well beyond uniforms. Nike will outfit Miami’s teams with footwear, apparel and new uniforms, while also developing elevated retail offerings for Hurricanes fans. The brand is also planning premium heritage collections that will reference the eras and moments that helped shape Miami athletics.

Miami will also join Nike’s Blue Ribbon Elite program, bringing the school into the brand’s growing NIL initiative. Nike will work with the university to establish its first Blue Ribbon Elite class, giving Hurricanes student-athletes access to seasonal product, product insight sessions, storytelling opportunities and other Nike-led experiences.

Athletes at Miami will also gain access to resources through the Nike Sport Research Lab, where Nike develops and tests performance products across a wide range of training conditions.

 

The UCLA **** Nike has been

Do you think this opens the door for UM to bring on new sports that we don't have? Men's Golf, Softball? We have a women's golf squad and they just got some dope adidas golf stuff, but Nike is way more prominent in golf than adidas. I'm excited to see what Nike does there.

I find it odd that we have a women’s golf team but not a men’s team.

Thank Title IX

They really need to add an exemption: you may exclude men’s football scholarships from the men’s women’s athletic scholarship balance, as long as the goal is to add more men’s sports, and not used to axe women’s sports. Title IX killed more men’s sports than added women’s. Talk about unintended consequences.

 

Oh I know the script, fam. The minor details change from place to place but it's the same story across America. I know the battle that your people are fighting over there and I'm praying for them. If the program turns into a blue-chip factory, cool. If it doesn't, cool. The fact that y'all brothers are giving the shorties an alternative outlet to them rags & street life is beyond commendable...

Man, I know u know, champ. It’s just sad AF. We’ll build it up; one of my frat is a former DB for the Volunteers, so he’s trying to help them….or maybe he’s trying to help himself to all these single moms. Lmao

 

Didn’t we also have MFN status with adidas too. This only covers the ACC and the state of Florida tho

 

Didn’t we also have MFN status with adidas too. This only covers the ACC and the state of Florida tho

Ain’t this the “insider” that said Miami & Adidas are done? Get used to it & had the laughing emojis?

 

Ain’t this the “insider” that said Miami & Adidas are done? Get used to it & had the laughing emojis?

MAJOR MAJOR!!

 

Ready...

 

Ain’t this the “insider” that said Miami & Adidas are done? Get used to it & had the laughing emojis?

MAJOR MAJOR!!

Oh well another on the block list

 

Ain’t this the “insider” that said Miami & Adidas are done? Get used to it & had the laughing emojis?

Trumpycane has had to put him in his place a few times already, typical “insider”