I saw Canes Football announced it's new MOMENTUM Initiative to help student athletes profit off their image & grow their personal brand.
A great initiative that is well deserved by student athletes to be able to profit off their dedication, motivation, sacrifices & talent.
However, in thinking this through I started to wonder while this is great what damage could it do? Started to think if this drive for each team member to grow their own personal brand, will it come at the expense of team unity? Will everyone end a good or bad game on the field thinking "well I got my highlights tonight, got my own stats, yeah we may have lost or won, but I did well individually"?
Social media is already a drain on attention for me, who's 32, I can only imagine for 18-22 year old. Will their focus be on growing their personal brand at the expense of their true mission in football being a team sport.
Am I ****ting off the pot or do you all see some potential for this going wrong, although the intention being great?
A great initiative that is well deserved by student athletes to be able to profit off their dedication, motivation, sacrifices & talent.
However, in thinking this through I started to wonder while this is great what damage could it do? Started to think if this drive for each team member to grow their own personal brand, will it come at the expense of team unity? Will everyone end a good or bad game on the field thinking "well I got my highlights tonight, got my own stats, yeah we may have lost or won, but I did well individually"?
Social media is already a drain on attention for me, who's 32, I can only imagine for 18-22 year old. Will their focus be on growing their personal brand at the expense of their true mission in football being a team sport.
Am I ****ting off the pot or do you all see some potential for this going wrong, although the intention being great?