bball tickets for this weekend

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From the university website, I see most tix fall within the $28-35 range, with one zone at $80. I'm sure that's a very reasonable pricing structure.

If there are sections which are always going unsold, though., I wonder if pricing could be cut drastically enough to attract people who can't afford the $28 price? Would you rather sell a seat, say, for $8 or have it sit empty with no concessions/seat revenue coming in?
 
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