It's not about the initial questions that you ask but where the media fails is the follow up
When you asked what's you message to recruits
And he says we are focused on Pitt
Then you start hitting him with every stat and the schemes and have him explain that answer because the state of the program is in trouble
When you ask what's the direction of the program
Then you follow up with Al your current record is what are those conversations like
Then you ask your record is trending down you have no answers for recruits you have no major wins against ranked opponents
Hit him where it hurts make him answer the real questions not say "we are just shutting out the noise"