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You're on another planet. Literally every single metric available on merchandise sales, prime-time viewership, etc. is off the charts for Miami, outright, and relative to our enrollment, alumni base, ticketed attendance, etc. You now have American Top Team offering a deal to ALL our...

Some of you guys are overcomplicating this: This is unquestionably a benefit for UM, possibly more than any other NCAA program. Here's why: Our brand. It is by far the only elite asset we have, and it's been the only thing no one can pull the rug out from underneath, including ourselves...