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I would also add that this is something that's agreed to way before the season starts. "The Best Roofing Player Of The Game" for Miami is (regardless of outcome)

This looks to be a sponsor thing. Best is a local roofing company. "Best" player of the game. You might want to shift the blame to the marketing team at the athletic department. However, I would chalk this up to about as similar as a player of the game call out on the post game radio show...