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But that's kind of how these investigations go. You start with the premise that your subject is dirty and you see what you can get to stick. I imagine they knew the schools were in on it but couldn't make that stand up so they made the case that would work.

That's possible, but I think it will be difficult to prove that the company gets nothing in return. As above, we may know they get nothing, but how can you prove it? Maybe just the fact the deal exists gives them some perceived value in some way.

I was about to say it's like getting Capone for tax evasion. Sometimes it's clear to everyone what's going on, but from a legal standpoint, you can't prove it. And we all know schools have decades of experience in hiding the fact they pay players, so it's not surprising it's so tough to prove.