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That's what I'm saying.

Obviously he's unfit to pick a HC and we'd be foolish to let him do it again. My point was just that an AD only needs to understand rewarding greatness and punishing failure. He doesn't need to know football, he needs to know how to motivate people who do.

Yeah, except there's absolutely no reason why the AD needs to know much about football. He needs to be able to see failure and fire it. It shouldn't matter why the HC is failing...fix it or you're losing your job. That's it. Pressure the top coach and let him figure it out or find a new job...