mike ryan talks abotu the draw with soccer to younger fans on the radio a lot. basically, even if you dont like the sport, you get into it due to the pregame tomfoolery and pub crawls (Orl City does this and i think becks wanted to at one point)
similar to all other NBA teams -- if the team is good, theyre gonna sell it out. no one beats down the door to watch 500 or worse product (this goes for all sports).