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The 'team' I work for just signed on to be a part of a netflix series this year... after seeing the reach it created the previous year for all the other teams in the sport. If you want to reach American households, CURRENTLY, you need to be on netflix. That will very well change in the future...

Happens in all tech; mass proliferation, then everyone acquires everyone until there are 1/2 players left in the space. I am guessing Netflix will be one left.