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Even presuming those numbers are accurate, that does not mean Ruiz is walking home with $23b in cash in his pocket.

Looks like he’s going to be a multi-billionaire, but he’s not personally netting >$20b.

Manny Diaz has a better chance of replacing Saban at Bama than Ruiz has of netting $23b.

If the rumors are true, the USC collective is offering a good, but far from elite, college transfer $300k more than the NFL minimum. Insane.

Don’t know anything about that; but I would say that paying for a coach, through donations to the school, presents tax benefits that NIL sponsorships or capital contributions to collectives would not. I think a lot of big money is much more comfortable supporting programs through donations to...

Heard they are in danger of losing that QB recruit. Lot of unhappy guys in the locker room who want to get paid. Again, 180 from what I presumed.

I just had an interesting convo with a guy directly connected to the CA NIL market. Apparently, contrary to my presumption, USC is struggling big time with its collective.

USC currently has more 5*s committed than any other team in the country and it’s just getting started. It is located in a huge market, has a very rich alum base, and is coached by one of the best in the game. I doubt the boogeyman is driving NIL offers.