Getting local companies excited is the biggest thing for right now. If they start winning the big companies will start coming around. These companies love ad time and if King has a Heisman type season, he could be all over national markets.
They may get local deals, but who was honestly the last national player UGA had? These companies aren’t gonna just give six figure deals to JT Daniels.
There’s really no benefit for them though. Those companies would be better served fighting for the top players every year than just being tied to one school’s players.