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the NCAA CAN'T prohibit any NIL deal.. the deal is between an individual and a company. The NCAA also can't prohibit any company from conducting legitimate business. If a business like Lifewallet spends money on a sponsorship of an athlete at "market value" and claims this is good for their...

A booster cannot and never has been allowed to "recruit" a kid to their school. I'm not sure what Ruiz position is as far as being a booster but that rule cannot legally prevent a company with conducting business. As long as none of Lifewallet's deals have never been contingent or even...