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Depends on the situation. If you have a local business like @Canesfreak does, then pick a player and do an NIL deal with him. As far as taking "collective" action that is targeted to smaller dollar amounts than are paid to football/basketball players, I think a few people have been discussing...

Wait, wait, wait, I thought @Pitcher in the Rye convinced us that every UM baseball player had an NIL deal on Opendorse, and that @canesstevealum08 had lied to us about Gino not allowing NIL deals as a part of recruitment... Soooo...looks like @canesstevealum08 was right...and @Pitcher in the...