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I understand that, I just happen to think that it is kind-of a pvssy argument. I wouldn't care if the ACC took UCF and USF, let's go out, recruit, and beat those fvcks. I'm tired of the "let's not legitimize our rivals" nonsense, it's what has kept us (and F$U) out of the SEC for decades.

I understand your point, but when the Big 12 did its prior "expansion" analysis, they claimed that new schools wouldn't "be an addition" to the (TV revenue) pie. On Day 1, yes, those 6 schools aren't at the Texas/Oklahoma level of football quality. But they bring major TV markets, and I...

I've said it before, the Big 12 should take SMU, Houston, UCF, USF, Memphis, and Cincy. They would lock up 4 of the Top 20 media markets right there.