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I see where you are coming from and maybe it could happen, but what businesses are big enough to throw the type of money around that these recruits are supposedly getting that aren't so big that they are national? The 'big' businesses in cities that are not located in multiple cities are...

Does it though? I think it favors the teams with rabid and/or deep fanbases regardless of where the school is located. We have seen no evidence so far that big city schools will be the winners of NIL. So far we have seen aTm buy the best class of all time, Tenn (likely) buy a recruit for $8M...

There is a difference between acknowledging that NIL is likely going to have a negative impact on college football and trying to justify that the kids shouldn't get paid.