When you have billions, $30m a year is peanuts.
The ROI for a Texas oil tycoon to see the Longhorns / Aggies actually win on the field is worth $30m a year to them.
I'd be disappointed if we didn't get him or that Washington 5 star LT, but at the end of the day it's been 20 years since we've been in these conversations so I can't be too mad.