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Viewership will always matter. Cutting the cord doesn't stop people watching games on TV. Big brand programs TV markets are all across the country. That's what gets them the big money and makes them a huge draw for a major conference/networks. Even though Texas has sucked for 10 years it's still...

Viewership still matter and I don't get where people are coming up with this narrative it doesn't. Cable is no longer the top dog but it's still the same game.

Is Texas really not playing games when the coach they just brought in avg 6.5 wins in 7 years as a HC?