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I get your point. The fact that they started first is a temporary advantage. My point is that they've been able to maintain it thus far because of their reach. But as you said, as demographics shift, so will the revenues. Unlike the ACC, the SEC has also incurred the startup costs (but not...

Remember, the president of these schools are ivory tower PHDs who think they're smarter than everyone else. What motivates them are research grants, publications in academic journals, Nobel laureates, academic rankings, etc. so they can one up each other at the country club. They don't care...

But you'd have to add the markets that the big 10 schools are in. They're in high density states, unlike the SEC, Big 12 and ACC. Even though the SEC may have higher rating in their markets, the Big 10 can still reach more people. It all comes down to the advertising rates that the networks...

It would take a lot of balls for that to happen. The Big 10 presidents would have to admit they made a mistake based on fault information. Then they'd have to fire the Commissioner for perpetrating the deception inasmuch as he could not longer be trusted. And that's just for starters. I don't...

It's not exactly random twitter, It's been reported in the press. But I don't think that means the postponement changes. Big 10 presidents have painted themselves into a corner and are doing damage control. It'd look really stupid if a bunch of ivory tower, PHD, know-it-alls admitted they...