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Its going to be a crazy time. We should all buckle in. If we're smart, we're hiring top business talent to develop, cultivate, grow and support our players with as many NIL opportunities as possible.

Here is the thing about Billy Bob. Now it will have to be above board and reported as duly executed contract for service and will be taxed. It will be disclosed in some fashion. Its price discovery. A necessary condition for a vibrant market. So I fully support Billy Bob doing what he wants...

I dont think its about college finances. At least, not in the long run. In fact, I think it changes the actual market structure. My macro view on this is there is a depressed (in fact I would argue actively suppressed) market for football talent. This is a factor of explicit or tacit collusion...