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I think it is some silly FSU type idea, like the Dora the Explorer purse. It was a mistake taking the U off the TOC too, regardless of how cool the Ibis was. I understand Manny throwing a bunch of crap at the wall to see what sticks but you do not break brand messaging. The first two coaches...

Can you guys knock off the tnm crap. Sounds like a gum disease or something. We are The U and that one of the best known brands in the world. You’ll like McDonals starting to call itself The New Burger.