Because they are 18 year old kids and they gobble that stuff up. You're crazy if you think the little things like that don't end up playing a role in a lot of minds.
LOL Man, I've had such a long day I read your first post to say BREVIN JORDAN had made custom shoes for the gators game and it had gone viral. That's what I wanted to see! hahahahah
jesus, I need some sleep, bro! :-/