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I have no idea and frankly, I’m not sure the NCAA does either. What I do know is he is one of the few people actually doing marketing with these athletes, and while he is loud and out there, he also seems to be fairly detail oriented with these contracts. It’s just such a stupid system...

Must suck for the schools relying on collectives rather than a company who has been doing marketing with the athletes’ NIL and publishing the impact of its marketing campaign along the way

As someone who has spent their career in 501c3 advisory, I 100% agree and those people are opening themselves up for massive penalties for private inurement and benefit, if not more for tax fraud or something similar. Been harping about this since the beyond belief stupidity of the Texas...

Then you have this halfwit who denies partaking in NIL despite the fact that it is entirely legal. https://www.al.com/sec/2022/05/jimbo-fisher-wants-rules-and-guardrails-for-nil-to-make-it-fair-for-everybody-across-the-board.html?outputType=amp

Can you use an ounce of critical thinking more than Danny Kanell and stop regurgitating ESPN's faux outrage? Do you want us to be pragmatic like Tennessee who is paying $8m, A&M who bought a class for $25m, Texas who set up a fake charity, or USC with Addisson?

I have said this a few places, but I think you are so spot on it is unreal. The NCAA is playing with fire with 1) guys like Ohio State's AD already saying the P5 should break off under the CFP and 2) their tax exempt status being based off of promotion of amateur athletics, yet now their...

To go tax laywer... it is not the form of Lifewallet vs Ruiz that they care about, it is the function of Miami being the beneficiaries instead of Bama, TN, etc.

If he put it up on the Lifewallet page, we would be at the exact same spot. I agree with you that it could (should?) be done on there, but the end result is the same - he is complying with the letter of the law.

By self-promotion, you mean his company marketing itself using the name, image, and likeness of a player?