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Remarkable what happens when a business owner actually attempts to use NIL for marketing as it was intended.

It's a fair point, but we are also talking about way less money. There are plenty of players that soccer teams sign for a few million pounds/euros that they do not sell jerseys for, are not big enough for marketing, and ultimately fizzle out. It is a different business model, but the point...

It is so beyond my comprehension that he is about the only person actually doing the second part of the NIL deal to make it legitimate and is getting grief for it. Especially from our fans. I get it there is some PTSD from Nevin but whatever rules were in place at the time are no longer there...

Gave the exact same analogy the post above, but used Chelsea, ****nal and Man United. Man U got about a $0 ROI on the $100m they spent on Pogba and it didn’t impact the Glazers. The Glazers net worth is a fraction of Ruiz.

The craziest thing about the criticism of Ruiz is highlighted. Why is he getting **** for promoting lifewallet through these NILs when THAT IS LITERALLY THE POINT OF NIL. It is for these kids to use their name, image, and likeness to promote businesses and be compensated, not for a consortium...

Let me put some numbers into context. Soccer owners do have the asset of the team, but a lot of these guys are financially doping through sponsorships by companies they own. Chelsea was one of the most egregious with this. Their net spend in the last 10 years was $413m with Abramovich in...