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They are taking a very human approach to it. Nerd (I say lovingly) comes to Bama with academic bag$$$$. Meets fellow student who is from Bama. They bang nasty with chemistry books amd pocket protectors flung across the lab in wild lustful abandon. Now you have created a draw/pressure to...

Also an interesting point: Bama is using SEC-like recruiting for 1550-1600 SAT scorers. Full rides (even out of state), stipends, etc. They rollin the academic bag game too. Very clever long-term strategy for the State.