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Another step... NCAA adopts interim name, image, likeness policy https://www.foxnews.com/sports/ncaa-adopts-interim-name-image-likeness-policy

The market ALWAYS finds a way eventually. Either $$$ dries up because there isn't one, or a better mouse trap gets built. Yeah capitalism.

Hence the concerns of my AD-friend. They said if this rule applies to lower tier as it will be implemented in Power 5, they said next 5-10 years will see a culling of the herd at the DII and DIII levels. They can't really afford what they are doing now, so its either less scholly athletes and...

Benefits the athletes, not the schools. I would offer NCAA now has to be vigilant in watching the ledger for how schools determine "COA"? Give them [schools] an inch and they will take miles. I think the bigger issue for athletes is how this ruling further redefines their relationship with...

As I understand, this case focuses on COA vs GIA $$$ determinations.

A childhood friend is an AD (yes you've heard of the school, no they aren't a big power). Here is their take on today's ruling (apparently much broader $$$ impact to smaller schools than bigger): "... The COA (Cost of Attendance) is a number determined for all students as determined by an...

You are too kind. Emmert, unkindly GFY. Not once, not twice, but thrice.

Time will tell how this truly re-shapes the NCAA-School-Coaches-Athlete relationship(s). Doesn't look great for NCAA in terms of maintaining power/rules status quo.