He's paying them to promote his business. I'm sure his ROI was better than he imagined. I'd be willing to believe even the most casual Basketball fan knows about Lifewallet. It will be interesting if the actual business experiences any growth.
I feel there will be better options in the portal if we wait. Last year folks on the board wanted West over Moore, and we see how that worked out for both players and teams.
You realize he can't shoot, right? What is there exactly to get hyped about but the name.
https://www.espn.com/mens-college-basketball/player/stats/_/id/4432195/andre-curbelo