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What the SEC idiot in the op doesn't realize is that Darren Heitner literally wrote the NIL framework, and Lambert hired Heitner to craft his program. Players have to reach thresholds on social media in terms of the number of followers and must actively send posts promoting American Top Team...

If you love the Miami Hurricanes, watch AEW. I'm pretty sure his involvement on TV is how he's helping to pay for this stuff. He started showing up on TV last summer after the deal was announced. Uncle Tony is essentially writing the checks.