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Dude cleared just under $20M for one movie. That's more than most football players make in their careers. https://screenrant.com/michael-b-jordan-without-remorse-movie-salary/#:~:text=Although%2C%20a%20recent%20report%20from,are%20generally%20expected%20to%20receive.

This is what the NIL was supposed to be about. Even though he's not specifically selling "Al Blades, football player", he would not have been allowed to participate in any type of commercial that would have paid him money under the previous NCAA rules. You'd have to pay me to drink Budweiser...