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I’m sure @Rellyrell knows the details better but I remember reading and article about UA’s failing a while back and their biggest issue was they didn’t account for street wear making such a comeback. Adidas has always been popular with the “non athletic shoe” sneakers and Nike’s throwbacks are...

We can joke about UA going under but it’s bad for business even if you’re a Nike or Adidas school. The huge increase in apparel contracts is a direct result of an increase in market competition. If one company controls the market, they get to decide what an apparel is worth because schools will...