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The reason why the athletic department caters to alumni, is because it's the alumni that donate to the department. Organizations tend to set their marketing plans to those they can reach. You can't expect any marketing professional to continue to reach out to a demographic group that won't do...

Ironically enough, it's comments like this that cause some alums like myself to look side eye at some of the non-alum fans. There are tons of intelligent, dedicated fans of The U that have never attended the University. I salute those fans(We need more of those fans, because the alumni base...