I don't remember exactly, but my recollection was players saying the culture was soft, how Richt acted like He won a Natty after beating an inferior opponent, getting punked by Pruitt, yada yada yada.
The HC sets the culture, though, and the players follow, not vice-versa.
And some UGA players were critical of Richt's culture after He left, so I'm not surprised He had the same problems here.