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Apparently not enough to match Adidas who was willing to overpay... I would imagine a company like Nike has a formula with some wiggle-room when doing these deals to keep mech. marketing as a whole profitable. If I recall correctly, Nike had much more market-share than Adidas in CFB merch. and...

Frenk had his head in the sand about athletics before and (to a degree) still does now. He told Blake 'it's on you'; so yea...there was no oversight for Blake. "Many times more" is vague and doesn't delineate between up-front monies vs percentage of sales over the life of the contract. My...

FIFY