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Of course Nike dominates. I'm not comparing Adidas to nike.im comparing Adidas to Adidas bc that's what we are. Obviously nike is far and above Adidas in all collegiate marketing and branding. My point was for specifically Adidas. The few lottery picks from Kansas or Louisville for sure makes...

Adidas has a way easier time marketing for Kansas, like a josh Jackson for instance. He was a guaranteed lottery pick. They know him wearing Adidas for one year is going to make them a lot of money. Now take Miami football for example. Jeff Thomas? Brevin? it just isn't the same.

they're not shoe companies they're marketing companies. Thats directly out of the mouth of a nike executive