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I gotcha sorry, yeah I think in this case it’s just the prestige and access associated with it, but that’s been the case since the beginning for boosters. I wouldn’t do it but to each their own

That part I disagree with, you’re saying the U wasn’t worth more after 5 titles? Schools themselves have to love this, which is why you don’t see much pushback… they have revenue targets just like any other business and to get all this “free” advertising for one of the biggest money makers on...