I agree with you. However, I think that would entail the NCAA and the media giants admitting that the players are the product (a snippet of what Chip Kelly said) and I don't think those greedy SOBs are willing to do that.
The bolded part is why I wont get mad at players and how they approach them. Good, bad, or indifferent. Everyone has to do what's best for them. Relationships and decisions are transactional now.