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It’s not about fair market; if Johnny is getting paid $100k to be featured in a commercial, that’s the business’ prerogative. The problem is if the local dealership is only paying said player $100k to be in his commercial to incentivize him to attend his favorite school. That’s the issue; these...

Yeah they missing a zero. Lol

Oh 100%. That’s y i said OK cool, u wanna cry wolf bout this, then how bout we impose stiffer penalties against ya’ll & ya’ll boosters. We ain’t going back to them days where u have an indisputable advantage. The books need to be completely open & transparent

“NIL was meant to allow players to profit from their name, image and likeness. In theory, it was designed for players to do ad deals, sell autographs and be paid to make appearances. That’s not what’s happening at the highest levels of college football and basketball. Players are being handed...