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Even small bags under the table are not included in the recruiting budget. The Universities are not giving coaches bags of cash to hand to recruits. Now, if a local restaurant owner that is a fan of the program and the recruit happens to be at their restaurant and some money happens to fall in...

Recruiting budgets will continue to rise but you are conflating NIL budget with recruiting budget. Recruiting budget is the expense report for recruiting players (i.e flights for coaches and recruits on official visits, hotel stays, food expenses, etc). McDonald's bags and NIL deals with local...