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There's almost always a better way of doing things, so it's just a matter of finding it. I've felt with advertising, if they charged more, had less of it, which would make advertisers be more creative, then maybe I wouldn't fast forward through it. I've felt that way with television in...

Cut 5 minutes off of halftime? Decrease advertising revenue? That's not happening. Stop the clock and restart on a first down, not a bad idea, but there's also A LOT of potential for clock errors there.

I like the change. Less wasted time. As for commercials, there's a reason I have a DVR.