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So, rule changes that made the games more exciting and led to more scoring (longer) - and not made at the behest of our almighty corporate overlords.

The rule has been in place since 1968. Were they having "trouble" with 4-hour games before the color-TV was widespread? Also, wouldn't it be easier to just extend the 3.5-hour TV windows to 4 hours, if that truly were the issue? Or, they could just go full-MLB and meddle further with the...