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The market may not support the product at a higher price. UM might consider an improved product before testing market support. After all, in this highly sensitive South Florida entertainment game, there are a ton of alternatives. Again, I'll be there because I'm loyal and stupid. There are...

Ha. Sounds like a sensical business model. Create a better product or watch the entire thing crumble anyway. My group will still keep our ~20 tickets, but I don't think everyone follows our [perhaps idiotic] reasoning.