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Ruiz isn’t shouldering it alone, although he doesn’t exactly mind if that’s the impression. Far from it in reality. There were several people, for example, ponying up for Rashada. Trust me, his companies cannot and will not be cutting millions of dollars a year in checks to athletes.

Guys like Knight and Haslem will pay whatever. They DGAF about “ROI” lol. Soon, unless you have a unicorn booster like that, you’re not going to be able to build and maintain an elite roster. But the $5mm portal deals are the exception. For example, Lashlee is getting a skill position guy for...