The market & value of Adidas says otherwise.
I’ll post this here for ur read
https://www.forbes.com/sites/dereksaul/2022/10/25/adidas-stock-drops-6-as-company-takes-247-million-loss-on-kanye/
Hate him or love him, Adidas’ popularity growth grew b/c of Ye. Their UB line was on no one’s radar...