If they don't go after a HUGE name, Golden could be a good hire for them. They would just have to have that BFF conversation. If they are convinced that those days are past him, and they can't get the big name, he could be a smart call.
They need to unload the war chest and go for broke on a big name like Oscar Meyer, or just go the opposite direction and let it be a cash cow since B1G probably won't kick them out for underperformance.