Dude is a football player, not Ye. His path to fame and riches is through the field. His best opportunity is Mario/Mirabal - this 'brand' nonsense is just that IMO.
They can be had for around 200k, they are not uncommon lol. It's a Huracan, not a Countach. Yes, it's just a silly gimmick for a clout-obsessed culture.