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So I agree this was bound to happen. I don't agree that booster money will be the same size pool as money that Miami and USC (and maybe Notre Dame given their national brand and proximity to Chicago) can pull in from media. As you say, media is fair weather. The product needs to deliver results...

Whether or not this specific news is true is irrelevant. The NIL decision triggered the inevitable professionalization of college sports. Now boosters don't need to hide their bags, they can expense them as marketing costs for whatever businesses they own. If they don't own a business, they can...