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Agreed. CFB stars are just never going to be that marketable. They're too transient and CFB is too regional. I don't even think your Ehlinger example works because he, nor any other player, really have mass national appeal to make it worth it for a brand to spend millions of dollars on a kid. I...

Barstool Sports (which Deion is an employee of) and some gambling website is.

Yea, I was being facetious about that part. I think the market will correct itself even if the NCAA doesn't step in anyways, (which they will because I bet Bama boosters are furious) because those signing the NIL checks are learning they can get played hard by recruits. So either the money...

Three paychecks from three different schools before a player ends his college career, baby! Fvck it, it's about time the workforce collects their market value.

Also $1.5M