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Or breaking off from NCAA and paying players

The reason that number was thrown out is because that’s relative to the margin football is generating. We aren’t the only ones where that’s the economic reality. We’ve just been underspending for years.

$10-$12M a year is just the beginning. College football is sitting on billions, and you can’t “pay” the players. The only way to differentiate and spend is through coaches. College coaches may well end up making many multiples of what NFL guys make. Now is not a time to get gun shy. We need to...